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It must be remembered that the semantic content of the question is not the subjective expression of the wishes of the researcher, although it is always present, but an objective need. Knowing this, you need to constantly follow that, changing the semantic content of the question, in any case not to sacrifice the subject of the question. The fact that it happens all the time, it is not necessary to prove - sociological practice gives enough examples. And this is because there is no clear separation of subject matter and semantic content of the question, and this leads to a wrong build issue and the distortion of the received information.Getting a specific knowledge requires diversity of forms and methods of building and structure.Perhaps for the first time the problem of constructing the issue became urgent in the development of artificial, formal language, for example the language of the questionnaire. The richness of social phenomena and the need to obtain a variety of information, as they say, on all occasions, led to a challenge for finding (often borrowing from living language) different in form and content types of questions.Entering into communication with the Respondent through questions and answers, the sociologist needs to be sure that an adequate understanding of the respondents the content of the question and adequate to the content of the question the answer. Necessary for the sociologist a clear knowledge about what kind of information carrying a question and answer, what kind of objective reality they reflect, is possible only with a General knowledge about the nature of question-answer relations, laws and regularities of their development and the rules of building question.
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