JamesAllen.com has tripled in size in the last two years as consumers have embraced James Allen’s 360° Diamond Display Technology and innovative virtual showroom experience. With a curated selection of nearly 150,000 conflict-free, fully certified loose diamonds and hundreds of ring settings, JamesAllen.com allows consumers to design or customize their own personalized jewelry pieces.
"We are thrilled to partner with the team at Francisco Partners to continue our journey of disrupting the diamond industry. We have a shared vision that consumers deserve a better diamond buying experience and we are demystifying the process. We provide better pricing and better value by utilizing innovative technologies that enhance everything from our Diamond Marketplace to the end consumer experience,” said R2Net’s co-founder and CEO Oded Edelman.