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As already mentioned, a dichotomous question is a direct expression of a conceptual-hypothetical knowledge created by the researcher. Alternatives "Yes" or "no" offer to the Respondent to agree (in the first place, so a positive alternative and is always on the first place) or disagree with the proposed concept. But respondents do not always perceive a dichotomous question that way. The proposed concept in the understanding of the Respondent can have its aspect, which is not in question. So, in the question "would You buy a car?" with the alternatives "Yes" or "no" sociologist offers the Respondent to confirm their conceptual knowledge that the Respondent would like to buy a car. But not anyone can definitely answer this question, because the concept underlying this dichotomous question is too General, vague or is beyond knowledge, beyond the competence of the Respondent. "What is it, would like to buy a car?, - says the Respondent. Probably would if I had the money, if it would be possible to buy what you want, if it was cheap service, if I wanted a wife" and so forth And such "if" can be a lot. The sociologist has put the Respondent too in a difficult situation because of the uncertainty of the concept inherent in the question.
To get a clear answer to the dichotomous question, the sociologist needs to define the boundaries of effectiveness of the proposed concept. If I asked now, I'd like to buy good Italian shoes, but still not very expensive, I would have immediately answered "Yes." Question proposed in the concept is within my area of expertise. But when you ask the citizens of Russia in the beginning of perestroika, they would agree with the introduction of a multiparty system in the country, perhaps they never lived in a multi-party political system, the answer would have been very difficult. Of course we can ask still to answer, but it will be in essence a blank response, since it does not reflect a conceptual installation charge.However, a dichotomous question is interesting because it allows, at least roughly, but clearly enough to identify the extreme positions of the respondents in relation to the investigated phenomenon, i.e. to find out how categorically accepted or rejected respondents ' offer of the position, characteristics, assessment. Forcing the Respondent to refuse halftone and choose high or low, even if he occupies an intermediate position, we are compelled to admit the validity of one or the other extreme positions. The Respondent, located on the scale at the position "and not that and not that there aren't", choosing all the same extreme point, agrees with the researcher that studied the phenomenon deserves extreme positions.
Offering respondents a dichotomous question and distributing them to the extreme positions, we thereby reinforce the dependence of this question on a number of parameters in the analysis. So to the question "please tell me You come to work in a good mood, in a good mood?" (Yes, no) and possible third answer: "not always." Giving two extreme positions, we thus differentiate between two groups of workers, i.e. between the group of employees who come to work in good spirits, in good spirits, and a group of employees who come to work in a bad mood. This allows you to more sharply define the relationship of these groups from other parameters, such as profession, age, position, gender, etc.However, it should be noted that in these cases we always lose part of respondents, sometimes quite large, did not respond to this dichotomous question, i.e. remaining on the intermediate positions.
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