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If in speaking we can vary the form of the question depending on any attendant circumstances, for example, from the personal qualities of the interlocutor from the conversation, etc., in a sociological questionnaire we don't have that. We can't take into account all personal characteristics of the respondents (oprasi transmitted) and conditions encountered during the survey, they will not have the opportunity to change the form of a question. Accordingly, this poses somewhat of a challenge for the unification of sociological question. It needs to be structured in such a way as to be understandable to all respondents, without exception, regardless of age, gender, education, profession, place of residence etc. Must be understood by all respondents regardless of their personal characteristics and characteristics of the survey.Such standardization is quite difficult. In some cases, it is achieved a considerable simplification of the issue, extremely accurate its conceptual content, or rather great generality of the phenomenon. Each time the choice of a particular approach to the unification issue is dictated by the goals and objectives of the study.Another feature of the build issues is that the personal question is always richer, deeper content, but it removes only the private information, and this is its relative lack. The sociological question is always impersonal, functional (although in form it is always of a personal nature, which often leads beginners sociologists to the illusion of their identity), but it removes information, which allows you to specify some General tendency of development of studied processes and phenomena, and this is its advantage.
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