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1. The choice of object scaling. Feature sociological the application of the scales is that the object of scaling are not separate individuals, as in psychology, and large groups of people, with these or other sustainable features.2. The choice of item scaling. Since the study are not themselves social groups and their individual characteristics, that as the subject are the scaling relations, evaluations, opinions.3. Checking the reliability and validity of the scale is carried out in two ways: repeated examination after a certain period of time in the same group (check stability) and "splitting" of the text into two parts with a simultaneous check in the group.The use and perception scales have their own characteristics Here are some of them. It is better to give a name to each element of the scale or to present it in "naked" form? In principle, any scale can be given verbal expression. The presentation of the scale without items in General wrong, since the Respondent still consciously or unconsciously translates "bare" scale with names, giving a different verbal expression to its items. "How did You like the hockey game?" - we ask the Respondent, offering to rate it on a scale. The Respondent puts the proposed scale in a semantic expression, attributing to each number something or other verbal expression and content: "liked", "not very much", "average", "poor", "very bad". By itself the number has no meaningful value. It exists in the human mind only in a certain semantic clarity and finds expression in the particular context of logical reasoning.
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