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It is known that a well-designed book - is half of success. Take this book in hand is nice to hold - the white paper, colorful illustrations, a beautiful cover, clear font. Do not want - to buy. The same applies to the questionnaire. If the questionnaire is well-designed, and above it wants to work. Conversely, if the questionnaire is printed on grey paper, indistinct font, with errors and erasures, it is difficult to expect that respondents will treat it with great attention and interest.Good graphic design facilitates the perception by the Respondent of the offered information. promotes calm, relaxed and fast enough reading, free understanding of sense. If we ask the Respondent to work, we are obliged to facilitate his work.When making a questionnaire you should observe the following rules:1. The form must be printed on white paper. It is not recommended to use colored paper, especially gray. This makes it difficult to read text, causing fatigue. You can use a separate color (blue, green, yellow) boxes to highlight any issues or group of issues. But abuse should not be.2. The form should be printed large enough and most importantly a clear font. If the questionnaire is printed very small, indistinct font with missing letters (which often happens when Photocopying with ill-prepared typewritten text), the Respondent becomes fatigued, irritable and had no desire to work. The questionnaire - after all, no detective, no matter how interesting it may be. As a result, the Respondent fills out a questionnaire or something like it, or even postpones it to the side.3. Different parts of the text in the questionnaire should be printed in different fonts to Respondent throughout the questionnaire knew what text corresponds to a particular font. Usually the questions are typed in large font, alternative - smaller, and introductory sentences, appeals, explanations in italics. Sometimes, entire pages of the questionnaire are typed in different fonts to highlight certain blocks of questions. Sometimes different fonts are used to add variety to the text. Although it can be done, but it's better not to change the system fonts and layout throughout the questionnaire. Accustomed to a certain font, the Respondent with the labor rebuilt, at least it creates unnecessary tension.-- You must have the layout of each page and the questionnaire as a whole. First of all it is necessary to aspire to a free location of the text on the page, it is impossible to "kuchkovat", and stick to the page as much information as possible. Of course, thus can save paper, but it will affect the quality perception issues, and eventually on the quality of the answers. Freely located text is perceived and digested faster, easier to understand the meaning of the question. In addition, when freely located text quicker to read the questionnaire and the Respondent creates a psychological impression about the ease of the questionnaire. It's like a book: all must have noticed that if the test is free, as in children's books, the book is easy to understand and read, leaving the impression of easy to read. The same should be done in a questionnaire.There are different methods of layout of questionnaire, location of issues and their technical combinations. For example, the left, is the question, typed in large or bold, and the alternatives that are typed in a smaller font, located on the right. The number of questions and alternatives herewith submitted beyond that they are well read and respondents and coders.
The next step from the symbolic towards the materiality of the word lies inthe fact that father Paul was called magic words. In their work"Magicnet the words" father Paul as a word is very interesting -the "amphibious" because it is the mediator between the internal world andexternal. And here comes the idea of concentration in the word. "Gathered in onethe focus of the historical will of the whole people -- the word I have in mydisposal of the matter-is not in force, but only in its ability to send I needway" (Soch. Vol. 2. P. 263). The power of the word he sees in the helicity of its structure-- "layering of samemy deposited in the word is not arbitrary, butsome, more than only logically coherent order, and therefore, isto take the end of the thread, entourage into a tangle of powerful will and widely comprehensivethe minds of the people, -- and inevitable sequence will lead individualalong the spirit of this whole thread, no matter how long it was, and unwittinglythis would be at the other end of the thread, in the very center of all the tangle, theconcepts, feelings, and wills that he wasn't given" (Theresame. P. 263). Here he makes an important conclusion, which is then used inconsidering the name: "the name as such, i.e. any the name, certainlyeffective, cannot remain without effect on the carrier. Hence, asit is said, follows the imperative: if any names are effective, ifIvana, Paula, Alexandra should be such and such-and then everyIvan, Paul, Alexander, etc. can not be, each in accordance withhis name" (ibid.P.267).
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