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Although in the given example the answer of the respondents was expressed in some quantitative terms, it is actually filmed here information about the assessment of respondents of their living conditions. As you can see, this was a substitution of concepts, resulting in information not reflected the reality that was studied by the sociologist.To analyze the events of previous years more difficult, because consciously or not the Respondent considers them in the context of today, the current situation and accordingly transformerait his action, his assessment, believing that it was actually. Not coincidentally, the past often seems better than the present.Different nature are factual questions concerning the future actions. When a sociologist asks how would the Respondent if it was found on the street with a bully, then he actually takes the information not about the fact of behaviour, and installation on the action. If the Respondent answers that definitely would give back (in fact often the opposite), the answer is it does not reflect real behavior, but only his opinion on this action, which is not the same thing.The main disadvantage of factual questions is that they do not study the effect in development, they only record the fact, giving a torque cut. However, to understand the causes of a phenomenon this information is often insufficient. That is why for investigating the deep origins of a phenomenon, a true assessment of certain socio-economic, spiritual processes sociologists use the so-called motivational subjects.They have several shapes according to different purpose: to relieve the intensity of the process, find out motives of behaviour, give an assessment (through the respondents), find out personal Outlook, values, show the direction of process flow, etc.The intensity of the process is removed by questions like this: how often, seldom, more, less? For example: "How often do You watch TV?" (response options: very often, often, rarely, very rarely, don't watch TV). Questions, studying the intensity of the flow of the process used by social scientists are quite willing, but they are difficult to analyze, because their interpretation is not the same in different people."What do you mean a long walk home in large and small cities?". In both cases, respondents may answer that they spend a lot of time, but for a city like Moscow, it would mean about half an hour, and for someone like, say, Vladimir, - only fifteen minutes."What do you mean you often watch TV?". For a person with higher education is on average one to two hours a day for people with primary education it may be five or six hours. Therefore, analyzing responses like "often", "seldom", "more", "less", etc., it is first necessary to clearly know how the respondents understand these words, as their understanding may be very different from installation of a researcher.
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