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the nature of social communication: the perspective of postmodernWe will not here follow the separate decision. We believe that the alternative that the prospect wants to solve, but in fact only reproduces, is no longer fit we are interested in societies, and that this alternative belongs more to thinking in opposites, which is not correlated with the most tenacious ways postmodernista knowledge. Economic "revitalization" at the present phase of capitalist development, supported by changes in machinery and technology, accompanied, as we have said, change the functions of the state: since this syndrome is formed by the image society, which obliges to reconsider the approaches presented as alternatives. In short, regulatory functions, and therefore of reproduction, are already and will increasingly be alienated from management and transferred technology.the nature of social communication: the perspective
G. Shpet considered a word with a communicative point of view. Itbegins the second part of its "Aesthetic fragments" with equating wordsthe message and immediately adds a bunch of words with culture: "the Word is primafacie message. The word is not only a phenomenon of nature, but alsothe principle of culture. The word is the archetype of culture; culture -- the cult of intelligence,words -- the embodiment of reason (P. 380). And then everywhere is cleanthe semiotic text. "The word is the sign sui generis. Not every sign is a word,there are signs -- signs, directions, signals, markers, symptoms, signs,omina, and so on. and so on." (Ibid.). Why is the word placed them in a Central position in the culture? Response tothis question can be found in the G. Shpet: "The theory of the word as signis the task of formal ontology, or the doctrine of subject in the Departmentsemiotics.
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