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-- We often offer in question the action of the respondents is as a generalized, typical, i.e. as the action that they are usuallyaboutversaut. The question "do You sometimes Postpone for tomorrow what needs to be done today?" the word sometimes, which means some single action (and of course for once in your life, but we put off until tomorrow what needs to be done today), is omitted. Action "to postpone" is perceived by the Respondent as inaccurate to the typical action, and because the answer is: "No, usually he's not put off until tomorrow what should be done today." Usually - although the question is sometimes. The result is a discrepancy in the understanding of the meaning of the question and the information that describes an entirely different action than anticipated in the questionnaire.-- The answer to the question is always the perception of its content in a logical context reasoning of the Respondent. Man perceives the world in a certain integrity, building a unified system of interconnection of observed phenomena.For example, in the questionnaire the Respondent is asked about mood, about the salary, plans for future, desirable and undesirable habits, etc. But man, reading these questions, trying to see them in an arbitrary set, and as a whole, to identify some link. He subconsciously strives to bring disparate survey questions to some system, build a certain logical chain. Typically, such a logical relationship is established by finding the private distribution of some characteristic. If the questions frequently used the term "discipline", "work", then the Respondent may think that the questionnaire investigated the problem of production activities, although in reality the questionnaire is about the love and friendship between peoples. The Respondent builds his logical system, but it may be false because it does not match the system of logical relationships constructed by the researcher. However, the answers to these questions, the Respondent begins to follow the context of their logical reasoning. Distorted sense of issues as they are considered not in themselves, but in the framework of the invented logical reasoning. This leads to conflicting, and often incorrect answers. Such responses do not always reflect the content of the questions, as in the examples with test questions on sincerity. This equally applies to other issues.4. Is the randomness of the selection of an alternativewhen the Respondent gave no thought to question, wrong to the mark or not bothering to read the question, just circled the first alternative. Such inadvertent mistakes happen in virtually every study, and may reach as high as 5-7% depending on the complexity of the survey.In a sociological study test questions on deceit and embellishment are rarely used, probably because one question is not enough, and ask a lot of them is undesirable because the volume of the questionnaire is always limited.
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