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With proper research, created a favorable social situation, when each Respondent not only willingly and gladly answers the questions of the questionnaire, but sees it as his duty and one of the possible ways to improve your business. When there is such public opinion, there is favourable environment, the study is clear and orderly. They see their work life, their opinion are interested in and become active helpers and supporters of sociologists. Once one such well-organized research Director with great warmth and sincerity said, "I do Not know what You will get scientific data, but by itself, the survey gave good practical results. This month we did a good job". They did a good job, probably not only because of the survey but may have helped the poll, judging by the enthusiasm with which he was held.The interest of this study is the fact that respondents, as a rule, please tell them about the results. Not always, of course, it turns out after investigation to gather all the respondents and report to them, but we must strive for this. Respondents must know what events will follow after the sociological research. Of course, not always from a sociologist depends on their practical implementation. And, nevertheless, aspire to it is necessary because respondents are interested not in itself a sociological study, and its practical results. This is especially true of practical sociologists, which run continuously in the same enterprise or organization which are dealing with the same respondents.The sociologist must know the power of public opinion and the power of the mass survey as a generator of public opinion and outcry that gets even the smallest sociological study. This is important, then it will be easier work to have in the person of the respondents allies and active supporters in the study.
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