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A sociologist, approached the Respondent impersonal, building your relationship with him just as functional, without regard to its (Respondent's) personal qualities, often unconsciously causing negative response and the Respondent no desire to cooperate with the researcher. Even with the absentee poll Respondent nicely captures the attitude and tone of the questionnaire, in the form of build issues on the use of certain words, phrases.If the reader ever received letters from official organizations, remember, probably, as they are written coolly, officially, when the reporter is perceived by the addressee only, who must answer or something to inform. He remembers, of course, what was his mood after reading such a letter. Most often it causes no desire to answer. It's the same with the questionnaire. Instead of human words, colored by feelings, emotions, the Respondent meets the dry state proposals, stamped momentum. If there are good, respectful, considerate relationship to the Respondent, there is no reciprocal desire to understand the question, answer it.Of course, when solving a particular problem of the sociologist with the need abstrahierte from a specific person, focusing on the General opinion of a certain set of people. In addition, when receiving certain information, the researcher is not interested in the totality of personal characteristics of the Respondent, and any aspect of this collection, individual characteristic, say, team relationships, job satisfaction, orientation to termination.But, abstracting from the identity in content of the task, the sociologist has no right to abstract from the identity of the Respondent when choosing the form of dialogue. It must be remembered that the relationship between the sociologist and the Respondent, while being strictly functional, the form should wear personal character, because, ultimately, only personal relationships determine the functional. Because the answer to the question must not give automatic, and people in all its diversity and the richness of qualities, emotional and sensitive to every word and sentiment expressions. So, when constructing the questionnaire and formulating the questions you should always remember about the Respondent, to ensure that the form was human, soft, if you like, nice to each Respondent felt personally interested in his opinion, appeal to him, and not to the abstract unit of analysis. Only under this condition can be successfully solved research tasks.
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