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When You enter a store and the salesperson greets you with a smile and You respond in kind - it is quite a different attitude than just functional. Here there is a definite reaction and a desire again to visit this store. Essentially both You and the seller with whom You enter into a purely functional relationship, does not care how they add up. Even in that short moment, when he made fleeting contact between people set gamma relations, each time different, sometimes, unfortunately, those that can spoil the mood for the whole day, or, conversely, to make it beautiful.And in a questionnaire survey. The Respondent to the sociologist, essentially acts only as a carrier of certain information and the holder of a certain sign. Establish certain functional relations: the sociologist, of course, need the answers of the Respondent. But the Respondent is not always the right questions of a sociologist, and he has the right not to respond to his questions or to respond formally that the answers would be unnecessary. To answer the questions of the sociologist there is no obligation, nobody has the right to compel the Respondent to do what he wants to fill in the questionnaire. Therefore the direct responsibility of the sociologist to try that the Respondent wanted to answer his questions. To do this, go to the Respondent as an individual. If we want to receive from him the necessary information, it is necessary to ensure that he wanted to share it, want to work with a sociologist, was interested in maintaining communication with him. The main achievement of this goal is the approach to the respondents, taking into account the diversity of their personal characteristics.If we are interested in the person, then do not allow ourselves to treat him only as a carrier of a certain quality. One who is guided in their relations purely functional purposes, it plays in achieving them, regardless of whether they're dealing with a boss, a wife, a friend or dealer shop. As a rule, the relationship in cases where we are interested, are constructed as personal, given all the wealth of qualities and characteristics of the person. Because respondents often deny this, the researcher loses a lot.
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