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an important person, the power of motion, stiffness, flatulence;sentimentalism and softness are replaced by formalism, dryness and sometimesheartless cruelty" (Ibid. P. 183). And further: "From this pointthe view is not accidental is the fact that the establishment of the cult, rituals, words, shapesclothing, etc., appearing in all spheres of public life-in the fieldreligion, law, military, pedagogical, political, etc." (Theresame. P. 183-184). Semiotics today, it seems, did not solve the problem of the influence ofthe context of the mark as busy the opposite effect. P. A. Sorokinhighlights: "when all is said not to be a paradox situation: change froma number of individuals form, would deprive them of external symbolic tokens -- the shoulder straps,the uniform, sword, cross, medals, etc. -- and you will change their minds.How many people -- political prisoners -- felt this changeexperiences, when they wore the prisoner's jacket. How many militarygenerals, officers "immediately transformed", when they ripped the shoulder straps anddressed them in civilian clothes. Bare despot -- and you will make him miserable, andmere mortals. Surround, put mere mortal lush signsdignity -- and before you born bossy, self-righteous, proud tyrant,or the Lord. The same applied to sonic characters. Take forexample titles: "Your Excellency", "Excellency", etc. How muchpeople "spiritually reborn" with the title of "His Excellency",the "count" or "Prince". How many mere mortals began to feelotherwise, after they became "Hofmeister" or "governors".As was very pleasant to many officials the title of "Your Excellency",respectfully spoken doorman psychologist" (Ibid. P. 184-185). After describing, symbolically, the conductors can influence the psychologyman, P. A. Sorokin begins to analyze the phenomenon of "fetishsymbolic conductors". He believes that repeated use ofsymbolic of the conductor can do his "something valuable, Holy, andself-sufficient" (ibid. P. 185). Its material, the real essenceis replaced by the symbolic. "In the psyche of people disappear the idea that the flag itselfmyself-nothing that his value-derivative value. This thought involuntarilyreplaced by another, consisting in attributing to the flag value.
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