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1. Switching attention. Images as a gaming technique, introduce variety, relieve the monotony, and also as a buffer question to switch the attention of Respondent to a new topic. For example tartuski sociologists introduced in the form of funny drawings that explain the meaning of a section. Novosibirsk sociologists in the study of the relationship to the newspaper "Trud" used in the questionnaire, the picture of the two disputants, one of whom is holding a newspaper and Express their opinion about a particular article. Respondents were asked to choose who he joins from arguing whose opinion is shared. Of course, it would be wrong to use pictures in the questionnaire only in order to entertain, to amuse the Respondent. In this case, the pattern would look alien element of the questionnaire, preventing the perception of basic information. Except for entertainment moment at the same time the drawings are informative and the load.
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