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Although the first version of the question seems more attractive, more intelligible, if such questions in the questionnaire will be a few, it is unnecessary wordiness will quickly tire of the Respondent. As they say, there's nothing tedious guff. We can say that long-winded questionnaire in advance is doomed to failure.In one study, an experiment was conducted: was parallel to "started" two of the same content of the questionnaire, one of which was succinct, and the other verbose. Even visually wordy questionnaire seemed heavy, unattractive. The thought that it is necessary to read so many words, but still fine print (and not very good quality, as is often the case with reproduction on the copier), got bored. Leafed through the questionnaire, I wanted to lay it aside. The feeling was we, the social scientists who prepared the study, so what to expect from respondents? At the end of both questionnaires, respondents were asked control questions about the subjective perception of the questionnaire. In addition, was conducted the objective analysis of perception of few words and long-winded questionnaires. What we received as a result of this experiment?In verbose form, compared to the few words, significantly reduced the number of respondents that the questionnaire enjoyed (80% and 39%), but increased the number of respondents that the questionnaire did not like (11 and 26%). Increased subjective time filling out the questionnaire. If few words in the questionnaire this time was slightly less than the real average time for filling in the questionnaire long-winded subjective filling was 22% more than the average real-time fill. But the most important thing was that long-winded questionnaire increased the number of refusals to answer. If few words in the questionnaire refused on average, there were 3-5%, in long-winded, this percentage increased to 20%, with a sharp increase in the number of failures by the end of the questionnaire, indicating that the decline in interest. That the increase in the number of responses to the first alternative. Respondents did not bother to read all alternatives long-winded questionnaires and chose the first advantage, which became more content compared to the others.And, finally, decreased the total number of respondents to the individual, especially complex conceptual questions, i.e. respondents again did not bother delving into the meaning not only difficult, but long-winded question, and often just left it unanswered. The weaker result reflected a number of dependencies that are quite clearly traced in few words the questionnaire. All this clearly shows the negative impact of length of questionnaire on study results.Of course, in relation to the questionnaire significantly affected the psychological perception of it if its content is interesting to the Respondent, other factors, including long-winded, played a lesser role. But it's better to stick to a certain optimal number of words in the questionnaire.How many of them can be?
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