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Now a long time can be regarded as a real constant time defined by the objects having the nature of perfect action and constantly existing a long time. "Do You have color TV at home?" In this case, the question is not given an indication of time, it is determined by the nature of the existence of the subject. Basically it is typical for factual questions. Now the long time average. The question "How many times a week do You watch TV?" already indicates the present average time that exists as long. In other words, I watch TV on average 4 times a week for a relatively long time.Respondents always try to understand the researcher and to correct his mistakes. If we ask the question without specifying the time of occurrence of a given event, the Respondent itself sets this time. The questions "How often do You watch TV?" or "How often do You go to a movie?" and so essentially defined out of time. The Respondent itself establishes the average real long time and says "often", considering that on average he goes to the movies once a week, and watching TV every day for two hours. If we ask, "Are You able to buy a color TV?", the Respondent may assume that we are talking about this a long time, for example, during the month or year. But it is impossible to put Respondent in an uncertain position. This complicates his work, but most importantly may result in inadequate interpretation of the results of the study.
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