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The questionnaire used quite a variety of technical apparatus. He needed to explain how to answer the question of where and what to write, for the direction of the Respondent, to focus or shift his attention and generally to facilitate its work.-- Important wheel in the questionnaire play an explanatory phrase. They are necessary in order to explain to the Respondent how to answer a particular question. For example: "In this matter You can choose any number of answers" or "In this matter You can choose only two (three) most important reasons for You to" or "In this matter You can choose only one answer." Such an indication is necessary when we want to focus the Respondent's attention on the need to choose the most important causes, motives, say, of behavior, and not all possible. Either we explain that the question is constructed in such a way that the Respondent can choose any number of answers, for example, when we want to know what cultural-household objects he has at home.The explanatory phrase can specify which groups of respondents are required to answer or not to answer this question or the alternative: "the Following question is only for those who chose the latter alternative to previous question", or "On the following five questions are answered only engineering-technical workers", or "this question is answered only by those respondents who are married (married)", etc.The explanatory phrase is also used when there is a need to pay attention to the technical questionnaire in General, or specific questions: "When you answer this question tick Your chosen alternatives" or "When answering this question, emphasize that the most important reasons for You to" or "In a series of proposed alternatives, select that match Your opinion, and put a cross next to each of them."
The questionnaire used the method of isolating individual words, phrases or sentences they underline, or discharge. It is most often used to attract the attention of the Respondent to the keywords and phrases that it is equally with the researcher understand the meaning of a question.In everyday speech the key semantic words are highlighted intonation in printed text these words are determined by the General context. In the questionnaire each question is built not in the context of the other issues, and as a standalone, so sometimes we have to resort, so to speak, to intense method, are underlined. For example the question: "What brand of TV You would like to buy this year?"can be understood in two ways: either that of the researcher interested in the brand of TV or that the Respondent will buy a TV this year. Depending on the reading of the question changes the response of the Respondent. The Respondent can be sustained against a particular brand of TV, and that is what is required to identify and select of the answers, or do you need to find out the most popular new brand of TV. If you are interested in is the latter, the Respondent should focus on the phrase "this year" by underlining, discharging or printing in bold. Another example: when Meeting with your coworkers, You discuss with them various issues. We've highlighted a few of them and ask You to mark those most often discussed (please Tick no more than 3 positions)". In this issue sociologist felt it necessary to focus the Respondent's attention on the phrase "most often" to emphasize that he is interested in the intensity of the discussion of certain issues. If necessary, you can highlight the key meaning of the word and the alternatives.In the literature it has been suggested that in the questionnaire it is impossible to allocate in any way the words or phrases, since focusing the Respondent's attention, attracting him to certain issues, we can reduce its attention to other issues and lead to the displacement information. Although special studies on this subject, it seems, was not carried out, however the meaning of this remark is. But as they say, every coin has two sides, and often of two evils to choose the least. Attracting the Respondent's attention to particular words and cluster, we might reduce the attention to other issues. But in this case we can obtain more reliable information, and the negative impact such a technique can be offset by other methods.-- In order to switch or to attract the Respondent's attention to certain issues, to direct his thoughts in the right direction, in this case in order to answer the questions that concern him, and did not respond to those questions which did not concern him, there are different signs: stars, arrows, letters, etc.
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