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The Respondent can influence the questions formulated in a special way.Building a question, sociologist expresses his position, and thus implicitly could prejudice the Respondent's response. For example, places a significant alternative to the first, positively formulated question, if in his opinion requires a positive or negative response. "Does the organisation of work in Your Department?" asks the researcher a question, and the Respondent it is clear that the labor organization needs to improve, and that he is expected a positive response. Of the respondents respond according to the wishes of the sociologist.E. Noel gives an example. ""Why do You usually bake their own pies instead of buying ready-made? In fact only for the sake of saving money? Or because You think Your pies are the best? Isn't this Your job is the pinnacle of Your activities as a housewife, activities, which usually pay too little attention and for which You ever finally earn the praise of your family?"In this energetic, as if urging "issue" many women won't bother objection the interviewer, who apparently knows more about them than they do". "The visible reaction to a sequence of questions or alternatives of the answer, in a word, and speed is a disappointing shortcoming gemostaticescoe interview", says C. Noel.This applies not only to gemostaticescoe interview. Equally it concerns and a questionnaire survey, where the sequence of questions, alternatives, and even individual words has a huge impact on the results of the study. Consider this excerpt from the questionnaire: "Active participation in the political life of modern society is inconceivable without a thorough political knowledge, without sufficient information about all the events that occur in our country or abroad. Please tell me whether You are interested in the socio-political developments within the country and abroad?"
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