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The first page has some functional and emotional stress, often lose sight of aspiring sociologists. Although the amount of information on the first page, usually small, its value is large enough, and if it is wrong to submit, it can affect the whole survey.What information is present on the first page? First of all, indicates the organization that conducts the study. This rule is usually observed. However, sometimes they are overused, and the title page lists so many different organizations, one way or another involved in the study that the Respondent gleams in the eyes.It would not be reasonable to list all of the organization, it was enough to specify only one company, where the research took place. No need to clutter the first page with unnecessary information.
It must be remembered that the policy of the organization on the title page, especially if it is not a scientific institution, and the Ministry, the plant, various enterprise, under whose auspices the research is carried out can reduce the sincerity of the answers, because as researchers are people who are subordinate to the Respondent. And although a special study of this relationship is not held, this opinion is not groundless. Sergei Mikhailov wrote: "best when it is organized scientific institution. When the organiser is the institution from which the examined person is highly dependent, the institution may adversely affect the accuracy of the information. In this case, you should find a way that eliminates this danger".With this view we can not agree, from my own experience. Often customer research is the institution or company which, of course, indicated on the first page. Because of this, sometimes, though not frequently, have to deal with a certain suspicion, dissatisfaction, especially if the respondents performs engineering-technical or managerial staff. There are cases of refusals to complete the questionnaire. The output from such situations, according to S. Mikhailov, may be engaging in co-research teams or research under the supervision of public organizations.Often the title sheet place the instruction on filling of the questionnaire. This is hardly correct, since greatly aggravates the first page, makes it perception. Manual is best put on a separate page.Not always feasible to indicate on the title page the full name of the topic, the more her code name. On the title page of one of the questionnaires was written in the "Subject: "Structure - 77". Document 5". What is "Structure - 77"? For the researcher - is the code name of the subject, for Respondent - strange symbol. And all the strange causes mistrust, wariness. In another questionnaire on the first page it reads: "Subject: 0906 - 160001 - 005". "To develop and use guidelines in social planning and forecasting of enterprises and organizations". Difficult to motivate respondents to the questionnaire, starting it with a set of digits and a battery of incomprehensible words.Sometimes, but very rarely, on the title page the name of the author of the study. In our opinion, this must be done at least for two reasons. Every job has authorship, and it must be specified. Otherwise, no one to ask for flaws in the work, and no one to thank for the good application. In addition, there is a constant direct borrowing of sociologists from each other, the same questions, and even blocks of questions wander from one questionnaire to another, and sometimes used, the entire application as a whole. To print the author's name and its coordinates it is necessary also to ensure that any Respondent could, if necessary, to speak directly to the researcher. But such situations are not uncommon.Sometimes on the title page indicates the number of adcetera rooms of open questions for subsequent encoding, the other is incomprehensible for the Respondent numerals, letter symbols, etc. If it is necessary data, then it is better to move to the last page of the questionnaire. Do not distract the Respondent's unnecessary and confusing information, especially to him is not relevant.And the last one. On the first page should indicate the year and place of study.So, the functional purpose of the first page is to tell the Respondent about who is to conduct the research, under whose auspices the survey, the name of the document (questionnaire questionnaire), the short name of the theme, place and time of the survey. Emotional the purpose of this page is to attract respondents to the study, to interest him.
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