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One of the basic rules which should be strictly adhered to, is the location at the beginning of the questionnaire the first questions most simple and neutral. Except the direct informative problem they provide the "eyeballs" of the conversation, form the psychological setting for cooperation. They should be of interest to the interlocutor, to enter it in the course of the issues.The first question is usually called the contact. How important is it to establish contact with the Respondent can be seen, if we trace the character of the construction of everyday conversation. Before approaching the main topic of conversation for a few minutes almost always given some General, neutral topics that are interesting to the interlocutor. This process of mutual recognition, location, the mood of the conversation. Depending on how the first preparatory phase, largely depends on the main part of the conversation.In practice and in theory management this principle is well known and constantly used. It is used when preparing a newspaper or magazine journalistic material. First words, first paragraph is usually devoted to a description of interesting facts, phenomenon, conversation begins with a story about an exciting event. The challenge here is the same: to encourage the reader to read the entire proposed material. And if this is ignored, it is often a good idea passes by the reader. Poorly designed, incorrectly submitted, it does not attract the reader's attention. At the same time, a huge amount of material that may not be worth it to be in the spotlight thanks to a successful submission.
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