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It is extremely difficult to overcome the myth from the inside, for the very desire toto get rid of him immediately becomes in turn his victim; inultimately the myth always means, such as resistance, whichhe is. The truth is, the best weapon against myth is perhapsis mythologizing his sa mogo, the creation of an ARTIFICIAL MYTH, and thisa secondary legend will represent a very real mythology. If the mythabducts your tongue, why not take a myth? It's enough to make itthe starting point for a third semiological system, to turn its value inthe first element of a secondary myth. Literature gives us some greatexamples of such artificial mythologies. I will focus here on the novel by Flaubert"Bouvard and Pecuchet". It can be called .experimental myth, the second mythdegree. Bouvard and Pecuchet each embody a certain type of bourgeoisie (which,however, is in conflict with other sections of the bourgeoisie). Theirdiscourse ALREADY constitutes a mythical word; it is, of course, has its ownown meaning, but this meaning is not that other, as a hollow form forthe signified-the concept, in this case - a kind of technologicalgluttony. The connection of meaning with the concept forms the value of this firstthe mythological system, the rhetoric of Bouvard and Pecuchet. And then it interferes withFlaubert (such dismemberment I do only for analysis): the firstmythological system, which is a second semiological system, heimposes a third semiological chain, the first link of which isthe value that is the result element of the first myth. The rhetoric of Bouvard andPecuchet becomes the form of the new system; the concept in this system creates itselfFlaubert based on their relationship to the myth generated by Bouvard and Pecuchet; inthis concept includes their unremitting thirst for activity and febrilerushing from a single activity to another, in short, that I have dared to call(although see the storm clouds gathering over my annual)Bouvard-especuladores. As for the result value, for us itis the novel "Bouvard and Pecuchet". The second myth is that itpresents first as naivety, which is the object of contemplation. Flauberthave undertaken a real archaeological restoration of a mythical words, and hisyou can call violle-Le-Duke of bourgeois ideology, a certain type.
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