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Now we get to the essence of myth, which is thatit turns history into nature. It becomes clear why in the EYESCONSUMER MYTHS intention, the imposition of the concept can be quiteexplicit and at the same time not to seem SWACO rustemi. The reason thatencouraged to create a mythical message is fully explicit, but itimmediately freezes as something "natural" and then is perceived not asinternal motivation and as an objective basis. If I read the imageAfrican soldier saluting as a symbol of the FrenchEmpire, I need to be distracted from the reality of the image, because, beingrelegated to the role of simple tools, it is discredited in myeyes. On the contrary, if I'm reading the greeting of the African soldier asalibi of colonialism. I destroy a myth, as is very clear to mehis motive. However, for the consumer of the myth the result will bequite different: everything happens as if the image in a NATURAL WAYproduces a concept like meaning IS the BASIS of the signified; the mythoccurs at the very moment when the French Empire beginsbe seen as a natural phenomenon, a myth is a such a wordin justification of which is given TOO STRONG ARGUMENTS.
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