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And quite bad if the user as the target of the study indicated the need to gather any personally identifiable information. For example: "We ask You to answer a questionnaire which aims to find out different aspects of his personal life..." or "proposed survey is to collect information on various aspects of political activities...". Sociologists have no right "to find out different sides" of people's lives, to ask questions, "regarding personal life of the respondents", etc. Such treatment does not contribute to the sincerity of the replies and interest of the respondents to the questionnaire. Probably won't like it if someone would look into his personal life.Speaking about the purpose and objectives of the research, should stress its social relevance, focus on improving the performance of organizations and enterprises. For example:"Most of the day You spend at work. And, of course, how was your working day, depends on Your health and Your mood. The administration of Your enterprise is interested in the fact that each employee has received the maximum satisfaction from his work.What are the positive and negative sides of Your work? what hinders to work? and conversely, that creates a good mood? what you need to think first for creation of favorable working conditions? - here are the questions that we ask You to answer."
It is impossible not to agree with tsoneva and Venediktov, who wrote: "the Basis of any bias lies in the conscious or unconscious assumption of the respondents that their responses can be used as their personal characteristics. That's why personal research is presented categorical requirement that the personal information used for statistical purposes only, in no case and under no circumstances they can serve as individual information about the respondents the person". We can not support absolutely categorical requirement S. Mikhailov: "...it is Absolutely unacceptable to make official, organizational, and political insights of the subject based on the information gathered in empirical sociological study".Personal data cannot be used to draw conclusions about personal not only for reasons of ethical nature. This can not be done because the methodology of the questionnaire is constructed in such a way that explores only some of the laws of a General nature on its frequency expression and private expression. And if we can say something about the totality of the people, to draw a generalized portrait, it does not mean that we can draw a portrait and to characterize the specific person in his answers to the questionnaire. This requires special techniques type of psychological tests. Between these methods there is a fundamental difference. Conclusions about a person by their answers to the questionnaires can be completely wrong.The problem of anonymity is not the last place in the drama of the questionnaire. Properly constructed and conducted study suggests as one of the first and most important conditions for the preservation of anonymity or at least privacy of the Respondent. Respondents must be fully confident. Only under this condition it is possible to expect to receive sincere answers and reliable results. Therefore, sociologists are doing everything possible to and in form and substance to preserve the principle of anonymity. In the instructions to the form be sure to emphasize the fact of anonymity of the questionnaire. At the instruction of ancesteral sociologist necessarily sharpens the attention and asked to convey this information to the respondents. To preserve anonymity, use various techniques and procedures of the survey. For example, the questionnaire respondents did not hand over anketell who carried out the survey, and dipped in a specially prepared box. As ancesteral should never be used of managers of the company where conducted the study. For this purpose it is desirable to attract outsiders. Of course, all this creates additional difficulties in carrying out research, but it has to go for cleanliness studies, which, ultimately, depend on valid and reliable research results.
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