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The questionnaire used the method of isolating individual words, phrases or sentences they underline, or discharge. It is most often used to attract the attention of the Respondent to the keywords and phrases that it is equally with the researcher understand the meaning of a question.In everyday speech the key semantic words are highlighted intonation in printed text these words are determined by the General context. In the questionnaire each question is built not in the context of the other issues, and as a standalone, so sometimes we have to resort, so to speak, to intense method, are underlined. For example the question: "What brand of TV You would like to buy this year?"can be understood in two ways: either that of the researcher interested in the brand of TV or that the Respondent will buy a TV this year. Depending on the reading of the question changes the response of the Respondent. The Respondent can be sustained against a particular brand of TV, and that is what is required to identify and select of the answers, or do you need to find out the most popular new brand of TV. If you are interested in is the latter, the Respondent should focus on the phrase "this year" by underlining, discharging or printing in bold. Another example: when Meeting with your coworkers, You discuss with them various issues. We've highlighted a few of them and ask You to mark those most often discussed (please Tick no more than 3 positions)". In this issue sociologist felt it necessary to focus the Respondent's attention on the phrase "most often" to emphasize that he is interested in the intensity of the discussion of certain issues. If necessary, you can highlight the key meaning of the word and the alternatives.In the literature it has been suggested that in the questionnaire it is impossible to allocate in any way the words or phrases, since focusing the Respondent's attention, attracting him to certain issues, we can reduce its attention to other issues and lead to the displacement information. Although special studies on this subject, it seems, was not carried out, however the meaning of this remark is. But as they say, every coin has two sides, and often of two evils to choose the least. Attracting the Respondent's attention to particular words and cluster, we might reduce the attention to other issues. But in this case we can obtain more reliable information, and the negative impact such a technique can be offset by other methods.In order to switch or to attract the Respondent's attention to certain issues, to direct his thoughts in the right direction, in this case in order to answer the questions that concern him, and did not respond to those questions which did not concern him, there are different signs: stars, arrows, letters, etc.
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