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The spontaneous reaction of a Respondent may answer that he prefers the fridge of foreign production, but in reality he can buy a domestic refrigerator. In his response, he might just Express an overall positive assessment of this brand of refrigerator, and the purchase of the refrigerator it the choice can depend on a number of factors contributing to a decision, for example, cost, volume, dimensions, appearance. The choice depends on the specific situation. Suppose you need a refrigerator to the country, i.e. it will be used three months out of the year. Then buy a large refrigerator does not make sense, even with the best performance.If we want to obtain a complete picture of the behavior of the Respondent and not the random response question, it is necessary (this is an important means of obtaining information of interest to us) the details specified in the questionnaire all situations in which the Respondent would or not buy a particular refrigerator. They need to discuss, to consider. This is the active position of the Respondent. "Let us discuss, says the questionnaire - what kind of refrigerator You would buy?". We invite the Respondent to talk, and in the process, the course of deliberation of the responses to questions that describe different situations when buying a refrigerator, they are not as demanding an answer, but as to know the opinion of the interviewees, to understand his true intention and installation. In this case, the person we ask the questions, acts as a active person, in whose opinion we are very interested.When developing questions, remember to consider that the respondents quite often respond spontaneously, not paying attention to the type of question that a sociologist asks not to hurry with the answer, and to read all proposed alternatives. They are driven by the desire for a quick answer and get rid of the questionnaire. It is more likely to occur if the Respondent was not interested in survey results, i.e., the sociologist could not attract respondents to work together as active partners, and the conversation failed. And it is an indication that the questionnaire is constructed properly, the issues are not thought through, trusting relationship between the sociologist and the Respondent is not established. Right relationship, we repeat, must be built on mutual trust. The Respondent responds formally, he does not speak what he wants or can say in other circumstances when he did not believe in the necessity of Your questionnaire, in the impact of Your research.
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