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1. The form must be printed on white paper. It is not recommended to use colored paper, especially gray. This makes it difficult to read text, causing fatigue. You can use a separate color (blue, green, yellow) boxes to highlight any issues or group of issues. But abuse should not be.2. The form should be printed large enough and most importantly a clear font. If the questionnaire is printed very small, indistinct font with missing letters (which often happens when Photocopying with ill-prepared typewritten text), the Respondent becomes fatigued, irritable and had no desire to work. The questionnaire - after all, no detective, no matter how interesting it may be. As a result, the Respondent fills out a questionnaire or something like it, or even postpones it to the side.3. Different parts of the text in the questionnaire should be printed in different fonts to Respondent throughout the questionnaire knew what text corresponds to a particular font. Usually the questions are typed in large font, alternative - smaller, and introductory sentences, appeals, explanations in italics. Sometimes, entire pages of the questionnaire are typed in different fonts to highlight certain blocks of questions. Sometimes different fonts are used to add variety to the text. Although it can be done, but it's better not to change the system fonts and layout throughout the questionnaire. Accustomed to a certain font, the Respondent with the labor rebuilt, at least it creates unnecessary tension.-- You must have the layout of each page and the questionnaire as a whole. First of all it is necessary to aspire to a free location of the text on the page, it is impossible to "kuchkovat", and stick to the page as much information as possible. Of course, thus can save paper, but it will affect the quality perception issues, and eventually on the quality of the answers. Freely located text is perceived and digested faster, easier to understand the meaning of the question. In addition, when freely located text quicker to read the questionnaire and the Respondent creates a psychological impression about the ease of the questionnaire. It's like a book: all must have noticed that if the test is free, as in children's books, the book is easy to understand and read, leaving the impression of easy to read. The same should be done in a questionnaire.There are different methods of layout of questionnaire, location of issues and their technical combinations. For example, the left, is the question, typed in large or bold, and the alternatives that are typed in a smaller font, located on the right. The number of questions and alternatives herewith submitted beyond that they are well read and respondents and coders.
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