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About the answer is also an answer that reflects certain attitudes, preferences, opinions of the Respondent. Insincere answers may vary, but they are always limited by the level of understanding and evaluation of this event, and thus the options about of the answer, which usually not too much. Therefore, the reliability of research results depends not primarily from the phenomenon of the sincerity or insincerity of respondents ' answers, and a clear understanding of the sociologist, what phenomenon reflect the responses received, what objective processes are behind those in other opinions of the respondents. This applies not only to so-called insincere answers, but any and all responses, even those that, seemingly, does not doubt the sincerity.I guess you could say that insincere answers do not exist, there is only expressed by respondents opinion. The task of the researcher is to identify the objective processes that are reflected in it. This task is quite complicated. Worst of all, it is not always understood by the researcher. The attitude of the respondents as necessarily adequately reflecting the objective reality (with the exception of insincere) often leads to misinterpretation of the obtained results, to incorrect conclusions and therefore - incorrect recommendations. The discrepancy of the findings of the study the objective reality that is discovered through subsequent studies or other methods of study, or simply in accordance with common sense, leads the researchers to think about the possible insincerity of respondents. In fact here, perhaps, reflects an inadequate understanding of the real problems the respondents when answering the questionnaire.But even if strictly linked to the reliability of the results with the sincerity of respondents ' answers, it's worth thinking, do you often have such insincerity, often asking respondents to choose the wrong answer and encircle circle code number of the alternative which, from their point of view, does not meet the objective reality. You should think about the various reasons for such answers. Respondents may be embarrassed to answer truthfully, afraid to openly Express their opinions, for example, to Express the attitude of your direct supervisor, or, not being sure of the correctness of his opinion on the proposed analysis of the phenomenon, provides a random answer.
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