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1 comment:
But Central to this study (and most interesting from
the semiotic point of view) is the comparison of verbal and visual
text, verbal and visual thinking. Ya Linzbach trying to find
the parameters differ. One of them he saw in the attitude
to time. "The fundamental difference between the verbal text and the illustration
here comes down to that -- he says, -- that figure refers to one
point in time, and the text -- to many moments. So the picture refers to
the text as a certain unit relates to a number" (There
same. C. 2-3). He meant that looking at the signs takes
time. Then, respectively, "the page of a book is
hence, from the individual moments separated from each other not only
space, but time. It is, mathematically speaking, not only
described by 3 coordinates of space xyz, sets out how it is just
figure, but also in the coordinate time t" (ibid.P.2).
Should clarify this provision so that the drawing too, of course,
takes time. However, as F. de Saussure, J. Linzbach focuses in
this plan is a one-dimensional character of the language. "At that time, as any
graphic images need at least a two-dimensional space,
verbal expressions are strictly one-dimensional. According to its principle
verbal language represents a numeric range, having only
one dimension" (ibid.With.61).
Moreover, Ya Linzbach even saw a different logic inherent in
both of these ways of communication. "It is obvious that before us here two forms
of presentation, each of which has its own logic. If the text
based on the logic of the excluded middle, then the illustration is based on logic
which may be called the logic of the "excluded second", because it boils down to
the direct image of the object to the immediate establishment of a judgment. It
affects us directly, without intermediate verbal
apparatus, with its terms and negation" (ibid.P. 56-57).
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