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The questionnaire is drawn up absolutely correctly, often leaves the impression not only chaotic, but even primitive. Survey questions are sometimes so simple and easy that often makes the reader wonder: "the questionnaire I could be!"
Once an aspiring sociologist showed me the questionnaire and carefully tried to find out my opinion. It was evident that he wanted to Express his critical attitude, but he did not dare: the questionnaire produced a respectable scientific organization. Accustomed to wordy, long and complex questionnaires, which were prepared by the sociological service, the young sociologist could not appreciate the perfect simplicity of the questionnaire. Involuntarily there is a desire to declare it primitive. And only reading program of studies, it was possible to understand not only the professional competence of its authors, but also their wisdom.
The questions were formulated concisely, clearly, clearly, they were easy to understand, are not required to answer great mental strain and was available for all groups of respondents. Only an experienced sociologist can imagine how much time, labor and knowledge required researchers to create an accurate methodology. Created the program and methodology of the research the sociologist F. R. Filippov and led them to the study group.
In fact, this apparent simplicity. To make this profile requires no less talent, knowledge and work than to create a beautiful novel. The difference is that the sociologist does not receive wide acceptance, its success can only assess his colleagues. Yes, it may be a gratitude of the respondents who received the satisfaction of completing the questionnaire, and, of course, the survey results are comforting moments on the long and difficult journey of the researcher. Simple form to be as difficult as to write a novel.
"The less words, the less misunderstandings"
Logic of chaos. Once there was such case. In 1981, a study was conducted on the topic "Impact of job satisfaction on the stabilization of labor collective". In the process, were provided to the customer for approval a programme and methodology of the study. A week later we received a questionnaire on which the whole field was displayed: "don't give me the imperfect form." Despite such a categorical statement, it was more flowers. Berry was still waiting for us. At the meeting the customer is fully poured out upon us the indignation. The work was carried out in agreement, and he considered himself entitled to Express what they thought about it. "We're paying You a lot of money, but You frontin' shit. In the questionnaire there is no logic, no consistency, the questions jump from one topic to another, to fill it. It's some kind of chaos questions," he said. Unwittingly, the customer has formulated one of the basic rules of constructing methods of sociological research "form - a chaos of questions."
In fact, a correctly formatted sociological questionnaire leaves this impression: there is no logic in reasoning, the lack of consistency in the questions, unclear transitions from one theme to another. This form is often annoying an ignorant person. Actually there's nothing unusual here. In free conversation, for example, we often jump from one topic to another: talking about the weather, about work, about personal matters. And no one that causes no inconvenience, as any conversation is constructed in accordance with the logic of interpersonal communication. However, any printed text has its own internal logic, despite it is not bound by its structural elements. However, in the questionnaire when I present it for discussion, it is often surprising. This is because, as a rule, the external view is not always clear the internal logic of the questionnaire, i.e. it seems unclear why I was asked a particular question and how questions are associated with each other.
What explains this appearance of inconsistency issues in their content? You can build a profile so that she looked a logically consistent and had a strict sequence of similar content questions? Some authors on research methodology adhere to just such a method of construction of the questionnaire, and the meaning is clearly there, which will be discussed further, but most often this does not work because of a number of methodological requirements. What exactly is requirements.
First, logically built form (in this case we are talking about purely external, visual, and not the internal logic) when one question logically follows from the other, or a thematic sequence, sometimes quite unintentionally can affect the purity of the responses. The fact that the response to a subsequent question may be a predefined answer to the previous. As they say, say "and" says "b". A logical system of questions may spontaneously be predetermined and logical system of answers.
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