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As it may seem paradoxical, long-winded question often the desire for a clear expression of the main idea, question. Then a direct question turns into a narrative that leads to the opposite effect: difficult to understand the question, quickly tiring of the Respondent. In the abundance of words and explanations, sometimes, you lose the essence of the question, its meaning.A fragment of the questionnaire:"If You participated in the Amateur campaign at the enterprise or hosted by official organizations outside the enterprise, which category of this journey? (If the hike is not official, it is possible to note also the difficulty, in the opinion of the Respondent)".This is an example of a badly formulated question. It is long, wordy, sometimes contradictory and not without stylistic errors. The verbosity comes from the inability to build a question briefly, concisely, clearly expressing its meaning, and to avoid unnecessary words.The problem a lot of reading about building is not only the question but also its alternatives. Like the question of alternatives needs to be concise, clear and clear to understand. Where it is possible to dispense with the words "Yes" or "no", should avoid long-winded explanation of what "Yes" or what "not" to the author. Extra words, detailed descriptions, for example, the scene or situation, a detailed explanation of the issue and the contents of the terms used, and so on, can change its meaning, to lead the Respondent into the details, non-essential elements and make it difficult to read and understand alternatives. You must understand that any use of the word carries conceptual load, and not just a term ( the character) to mark the event. Because of this, the wrong words can confuse the Respondent or at least hinder his work on the questionnaire. It is clear that in the end all this may have a negative impact on the purity and reliability of the results.
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