Wednesday, May 24, 2017

Forced to rely on their imaginations

The nascent field of AR portends a future in which consumers can try on their jewels virtually
One of the biggest hurdles in selling jewelry and watches online is the intangibility of e-commerce. Shoppers can’t touch and try on items, so they’re forced to rely on their imaginations.

But augmented reality (AR)—­technology that superimposes graphics and other digitally created content on real-world imagery through a screen (camera, tablet, laptop)—has become a popular way for brands to put the “try-on factor” back into the selling equation online.

Retailers are also using AR to add excitement and expediency to the in-store shopping experience—by experimenting with mirrors, screens, and dressing rooms that create ways for shoppers to play with product.

1 comment:

Wilcom Studio said...

Connie at The Pop Shop in Collingswood let me know that the restaurant now uses bread from Miller's Gluten Free for its grilled cheese and other sandwiches. We stopped in last Saturday night, and our older son gives it a thumbs-up. The bread is now sliced thicker so that there's one large sandwich rather than two smaller ones. Online shop