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In this energetic, as if urging "issue" many women won't bother objection the interviewer, who apparently knows more about them than they do". "The visible reaction to a sequence of questions or alternatives of the answer, in a word, and speed is a disappointing shortcoming gemostaticescoe interview", says C. Noel.This applies not only to gemostaticescoe interview. Equally it concerns and a questionnaire survey, where the sequence of questions, alternatives, and even individual words has a huge impact on the results of the study. Consider this excerpt from the questionnaire: "Active participation in the political life of modern society is inconceivable without a thorough political knowledge, without sufficient information about all the events that occur in our country or abroad. Please tell me whether You are interested in the socio-political developments within the country and abroad?"The question is formulated in such a way that clearly dictates the answer. Starting with the statement that it is impossible to imagine political activities, the more active (categorical expression), without any basic political knowledge, without full awareness (again, categorical), the author asks the question about how did these political developments the Respondent. The fact remains nothing how to answer positively. Negative response, on the merits, withdrawn by the sociologist.Here is an example of the apparent influence of the question form on the Respondent. "What do you think should be done or to take to rumors, like a distorted reflection of the life of the city, there would be less or would be absent at all?" (Please write down your opinion).If the program of this research included the formulation of the question in this form, there is an obvious clear focus of the issue, i.e. the negative attitude of the researcher to the social phenomenon as a rumor. Thus programmed, the negative attitude of the respondents to the rumors.As can be seen from the above examples, the sociologist often induces the respondents to certain answers, i.e., the questionnaire has an impact on the result.In principle, it is impossible to build a completely neutral form, which would be completely excluded the influence of the researcher. It is always to a greater or lesser extent, will be present. The main thing to avoid biased, often unconscious desire to use the method of constructing questionnaires in such a way as to confirm their assumptions and hypotheses. It is a dangerous pursuit. Questions, beginning with, "did You Know...", "are You Satisfied with...", "do You Like...", etc., in fact, direct the Respondent towards a positive response. Easier to say Yes than to admit that You do not know, do not like etc. the Respondent most inclined to respond positively than negatively.
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