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Sociology, as already mentioned, as a method of social cognition, however, like any other social science, in its methodical part is nothing new opens, but only confirms or denies some of our theoretical conceptual models.Analyzing the answers of respondents in the sociological survey, we confirm or refute our hypotheses inherent in the program of sociological research. Naturally, the respondents "work" in the framework of our theoretical understanding, despite the fact they agree with us or not. The main danger in this is that in itself a theory, logically based, can have a spontaneous influence on the reasoning of respondents who "lured" some of them on the side of the sociologist, which of course, affects the purity of the study. The Respondent may appeal to some answers proposed in the questionnaire, and he will choose it, though might have a different view than those suggested. The Respondent may be lazy to counter your logic the reasoning of the researcher and to follow him. All this, of course, affects the reliability of the knowledge obtained.2. The Respondent can influence the questions formulated in a special way.Building a question, sociologist expresses his position, and thus implicitly could prejudice the Respondent's response. For example, places a significant alternative to the first, positively formulated question, if in his opinion requires a positive or negative response. "Does the organisation of work in Your Department?" asks the researcher a question, and the Respondent it is clear that the labor organization needs to improve, and that he is expected a positive response. Of the respondents respond according to the wishes of the sociologist.E. Noel gives an example. ""Why do You usually bake their own pies instead of buying ready-made? In fact only for the sake of saving money? Or because You think Your pies are the best? Isn't this Your job is the pinnacle of Your activities as a housewife, activities, which usually pay too little attention and for which You ever finally earn the praise of your family?"
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