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To take another example. Suppose I'm sitting in the barbershop, melast issue of the magazine "Paris-Match". The cover shows a youngAfrican in a French uniform; taking the salute, he looks up,probably waving the French flag. This is the MEANING of the image. Butno matter how naive I may be, I understand that he wants to tell meimage: it means that France is a great Empire, that all hersons, regardless of colour, serve faithfully under her banners and what notthe best response to critics of the so-called colonial system, than the zealthis young African is his so-called oppressors. Andthis case before me there is a built-semiological system: herethere is a meaning, which itself is a primary semiologicalsystem (AFRICAN SOLDIER saluted, AS IS CUSTOMARY IN FRENCHARMY); there is the signified (in this case, is the intentional mixingbelonging to the French nation with the military duty); finally, thereThe REPRESENTATION of the signified through the signifier.
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