Sunday, June 9, 2019

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JCK's 2016 Holiday Jewelry Advertising Roundup

JCK-Dec. 22, 2016
“This feels like a classic jewelry store commercial, and I appreciate the diversity.” —Lauren. “I love the lesbians. And the black people. And the old people!
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Burmese Ruby, Jade Ban Now Officially Ended

JCK-Oct. 10, 2016
... and CEO David Bonaparte, also on the mission, says that his members were anxious to “get the ball rolling” and “reintroduce gems from Burma in their stores.”.
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7 Things You Probably Don't Know About Le Vian

JCK-Nov. 14, 2016
Eddie's ascension to CEO came at a time when the trade was going through its own transition: “Jewelry stores needed newness and reasons to keep the guys ...
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Price Point Jewelry: Gold Chains Under $1500 Retail

JCK-Apr. 7, 2016
Gold chains are staples in every jewelry wardrobe, so new styles of them—at a price point, no less—have a strong chance of turning quickly in store. Check out ...

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