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Further, sociologists have noticed that the respondents with a large set of alternatives, usually the first record and look through the other alternatives, often pondering their contents. The analysis shows that the sum of answers of respondents on alternatives, if the question is not well formed, is decreasing.Of course you can try to convince respondents to carefully read all the alternatives to mull over and to choose those that correspond better to their opinion, regardless of where they are located - in the beginning, the middle or at the end of the set, but there will be a little. A few minutes of instruction, explaining how to fill out a form and answer questions the psychology of the Respondent to change will fail and he will act, as usual. You need to neutralize the negative effects and ultimately facilitate the work and to the respondents and myself.In order to avoid concentration of answers on the first alternatives, you can apply some General rules. First of all it is not necessary to build a "long" questions, i.e. to give a lot of closures. Best to stick to the five or six closings. If there is a need for a large number of alternatives, it is advisable to divide the issue into two or three conditional questions and put them under the letters A, B, C... Can also be alternative in two columns 3-5 of alternatives in each. It will remove the monotony of the question. Alternative, conditional or questions in columns will be perceived by respondents as a new set of alternatives.
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