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The concept of "content analysis", according to the generally accepted point of view, involves the analysis of the text content. But that's not entirely accurate, content analysis is not involved in the actual sense, but only the frequency distribution of the senseofnew units in the text, or else - static analysis of the patterns of frequency distributions of semantic units in the text. And nothing more. In turn, patterns of frequency distributions of semantic units in the text often provide insight into the patterns that is the semantic object definition. The fact that the object shows its contents in a mandatory manner by another object. By itself, the frequency distribution characteristic as a carrier of meaning, acquires its special meaning definitely different from the meaning of the sign We already talked about this. Thus, multiple use of the word-the concept of "democracy" indicates that the text contains the advantage of such sense of democracy, but not the meaning of "democracy" itself. As the semantic unit is the idea, and in its widest expression, for example, concept, idea, opinion, etc. as the main and basic units of the physical carrier sense is the word, but always in context. And besides the word meaning in the text does not show itself. With the exception of figures, tables and other graphic representations, as well protruding the physical carrier sense. But in this case a form of expression of the meaning we do not consider, although the principle of expression of the meaning remains unchanged. The hardest part of a content analysis to determine the meaning of words. In other words, to determine what objective reality reflects this concept. This allows you to make the context of this concept, which, highlighting the relevant characteristics, thereby determines the meaning and basic concepts. But even in this case, washed away objective reality can be very unclear, but as well as the objective reality of the studied meaning. To determine the total adequacy of the used concepts and describes a reality outside of consciousness, allows the so-called operationalization, which establishes the structure of the studied concepts. And then the results in accordance with the operationalization adopted in the content analysis of the measuring procedure. For, if the frequency distribution cannot be measured, the content analysis loses its value and, accordingly, generally any operating with meanings. As well as frequency determination is possible only with the structural concept. But the most difficult is that to determine the meaning of the word-concept, i.e. its conformity with objective reality, is possible only in the context of the frequency distribution of semantic feature and nothing else. As well as the context can only be determined on the basis of the meaning of the word-concepts as dominant. And thus the circle is closed, to no avail. Occurs the same semantic paradox, about which so like to speculate philosophers. To break this cycle, as is usually done by partial and gradual operationalization of concepts. In other words, the content of the word-concepts you first define the small and the immediate context. It is usually the word-concept follow directly before or after a word-concept dominant. Then expanded, usually in such complete semantic unit as a proposal, and then have part (block) and all text. Thus, there is a first approximate definition of the meaning of the word, then its full content, depending on the context and the task. The possibility of using quantitative methods has led to a real revolution in the analysis of the text. In addition to analytical, i.e., the output of knowledge, it was possible to use the statistical method of analysis, in turn, to move from intuitive statistics to formalized statistical method, what we talked about just above. In the end, all this allowed another look at the text and to expand the range of problems and their solution.
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