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Switching attention. Images as a gaming technique, introduce variety, relieve the monotony, and also as a buffer question to switch the attention of Respondent to a new topic. For example tartuski sociologists introduced in the form of funny drawings that explain the meaning of a section. Novosibirsk sociologists in the study of the relationship to the newspaper "Trud" used in the questionnaire, the picture of the two disputants, one of whom is holding a newspaper and Express their opinion about a particular article. Respondents were asked to choose who he joins from arguing whose opinion is shared. Of course, it would be wrong to use pictures in the questionnaire only in order to entertain, to amuse the Respondent. In this case, the pattern would look alien element of the questionnaire, preventing the perception of basic information. Except for entertainment moment at the same time the drawings are informative and the load. The visibility of the action. Pictures in the questionnaire can be used to ensure that respondents could visualize some action or phenomenon. The sociologist offers the Respondent the question about how he spends his spare time giving him a number of closures of specific character "reads", "resting", "watching a movie", etc., Respondent from attempting to translate verbal constructions in shaped. To facilitate its objectives, this information can be presented in visual form: he's lying on the couch resting, watching TV, "cut" dominoes. Under the pictures the question in which the Respondent is asked to choose the occupation that most attracts him and what he devotes the most time.
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