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This situation is due to two main reasons. The first fuzzy view of the sociologist about the research problem. Turning to the sociological questionnaires of the last years, we see that the theme taken is very voluminous and often highly uncertain: stabilization of the workforce, employee turnover, job satisfaction or a movie and the viewer. Rather, it can be called a field of study than a specific topic. The second reason (the first derivative) is a lack of understanding of the importance and necessity of definition of concepts, i.e. the development of the program of sociological research. In 1972 V. A. Yadov wrote: "the First basic requirement is the need of the program. Oddly enough, we have to talk about, because many researchers are trying to work without the program. What replaces it is a few vague ideas about the purposes of research and nature need empirical material".Oddly enough, but now we have to talk about that any about a sociological study must start with his program, is not only the head researcher, but on paper, it is often not the same.Elisabeth Noelle speaks in some detail about a software issue and not the program of sociological research. Although this is essentially the same thing, but in her interpretation, a software is considered more than the program.What is a software? This question is an entire program of study, sometimes that's the only question that answers all sociological study. Thus, in a number of sociological researches on problems of migration of rural population, conducted by Vladimir Staroverov, software question, along with the other was the question: "Why are the villagers leaving the village and go to the city?"Elisabeth Noelle software considers the question only from the point of view of its duties in relation to personal issue.Software question, says C. Noel, always has a fairly large community and to ask its respondents in the General public view is not always possible. To obtain reliable information, not evasion, it is necessary to formulate questions of a smaller community, collecting a number of particular issues, as the streams, the necessary information that will eventually coalesce into the desired knowledge. For example, you can ask a question like this: "What, in Your opinion, the reasons that constitute the main and defining the tendency of some people to excessive drinking?" It is unlikely we will get an exhaustive answer, we will find these true causes. The question is too General and difficult to imagine it as personal. It is a question of software.
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