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Sociological question really is to build not as easy as it seems at first glance. For example, the question: "do You Like working in a factory?" is not built quite right, because it has a focus and as a result the responses are not completely accurate, they will be somewhat overpriced in comparison with the question, built in a neutral form, so to say: "How do You feel about your work?"Another example. Depending on whether we are interested in the characteristic in dichotomous or complex issues, answers may vary very much. So, if we are interested in the percentage of resignations due to poor relations with the chief, the answers to the dichotomic question we receive up to 40% of positive answers, and the answers to the question, where are the alternatives - up to 10%. What data are true? And it's not just pure scientific curiosity. These data can be those or other managerial decisions and it is possible that very dramatically.As can be seen, a small and seemingly simple task is to build a question turns into a pretty difficult problem of social management. And it is no exaggeration. In order to manage effectively, you need to have the full social information, but to get it you need to ask a question and not one. There is no other way. Or, as he wrote the Finnish logician Hintikka I. if anything you need to know, we have no choice as to ask the question. And how correctly you'll be asked depends on the answer.I must say that despite widespread use of mass surveys using questionnaires in sociological literature the problem of creating a question and to develop questionnaires as the system issues receive very little attention. Existing work specifically devoted to this issue, you can count on one hand. However, sociological practice currently has acquired great experience in development issues. Part of this experience was reflected in some publications, usually in small articles. The greater part remained the preserve of a small group of sociologists and practitioners.However, the problem of the proper construction of a sociological question and the questionnaire as a whole need more attention. As it is impossible to put records on the treadmill, not having mastered the technique of running, you can not wait for more discoveries in sociology, not knowing the methods and techniques of sociological research and, in particular, the rules of construction of a sociological question.
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