"For me, Didofà is a way of remembering both distant and nearby places, those which I have visited and those I would like to visit, memories of a gesture or an experience," Petti explained. "Didofà represents both dreams and everyday reality, which I attempt to recreate in miniature with my creations."
With over 263,000 followers on Facebook and another 25,000 on Instagram, Didofà has a loyal brand following--in fact, the March 2017 issue of Cosmopolitan Italia featured a Didofà watch. With a high-end boutique aesthetic and an affordable price point, Didofà appeals to a wide variety of consumers, from trendsetters to jetsetters. The company's Facebook post featuring a sneak peak of the upcoming Didofà handbag line prompted one fan to comment, "Cannot wait to see them. If they are even 1/10 as cute as your watches they will be amazing!"
"We are thrilled to make Didofà watches and bracelets available in person to fashion-forward travelers all over the world through our new airport retail locations," Petti said. "And, of course, Didofà fans can still find the latest designs at Didofa.com."
With the ink barely dry on the Didofà duty-free shop agreements, Petti and his team are already hard at work designing and hand-crafting the Didofà handbag and perfume lines, to be debuted later this year. Stay up to date on all new product offerings by following Didofà on Facebook and Instagram (@didofawatch); see the full line of Didofà watches and jewelry at http://www.didofa.com.